BCA ADVERT RATES

                                                      ADVERT RATES

           

01	SPOT ANNOUNCEMENT ROS(AAA) SPOTS
		FM	TV
	15’ Seconds	3,081	6,380
	30’ Seconds	3,840	8,970
	45’ Seconds	4,940	10,907
	60’ Seconds	5,982	13,078
	FIXED TIME (FT) SPOTS
	15’ Seconds	3,835	8,723
	30’ Seconds	4,797	11.219
	45’ Seconds	6,084	13,780
	60’ Seconds	7,371	16,367
	NEWS ADJACENCIES
	15’ Seconds	4,602	10,465
	30’ Seconds	5,564	13,443.30
	45’Seconds	7,293	16,515.20
	60’ Seconds	8,853	19.630
	Caption Fee		1,000

02	INTRA PROGRAMME RATE
	DURATION	FM	TV
	15’ Seconds	9,360	20,033
	30’ Seconds	12,610	30,212
	45’Seconds	17,381	38,870
	60’ Seconds	20,540	49,660
03	NEWS BREAK ANNOUNCEMENTS SOCIAL/SPOT NEWS BREAK
	15’ Seconds	9,412	20,033
	30’ Seconds	11,284	30,212
	45’Seconds	12,220	38,870
	60’ Seconds	14,040	49,660
04	COMMERCIAL/INDUSTRIAL SPONSORSHIP  AIR TIME ONLY
	DURATION	FM	TV
	15’  Mins	49,920	60,710
	30’  Mins	73,060	80,925
	45’  Mins	92,300	94,250
	60’  Mins	98,800	115,440
	DURATION	Fm	TV
	15 Seconds	13,572	35,321
	30 Seconds	18,187	42,705
	45 Seconds	25,480	66,339
	60 Seconds	30,500	75,000

05	COMMERCIAL SPOT LIGHT/DOCUMENTARY (RADIO)
	DURATION	FM	PRODUCTION COST
	15’ Seconds	49,491	10,000
	30’ Seconds	67,743	10,000
	60” Seconds	96,174	10,000
06	COMMERCIAL SPOT LIGHT/DOCUMENTARY (TV)
	DURATION	FM	PRODUCTION  COST
	15’ Seconds	75,660	27,000
	30’ Seconds	85,293	40,500
	60’ Seconds	108,624	50,000
07	NEWS SPONSORSHIP (COMMERCIAL) – POLITICAL ANNOUNCEMENT ‘AAA’
	DURATION	TV	PRODUCTION  COST
	15’ Seconds	13,130	26,271.70
	30’ Seconds	15,015	30.030
	45’ Seconds	16,887	33,787
	60 Seconds	18,759	37,544

                                    

	FIXED TIME (FT) SPOT
	DURATION	FM	TV
	15’ Seconds	17,432	32,864
	30’ Seconds	20,085.50	37,544
	45’ Seconds	21,112	42,224
	60’ Seconds	23,465	46,917
	NEWS ADJACENCIES
	DURATION	FM	TV
	15’ Seconds	19,708	39,416
	30’ Seconds	22,542	45,058
	45’ Seconds	25,350	50,323
	60’ Seconds	28,171	56,329

                                    

08	POLITICAL NEWS BREAK
	DURATION	FM	TV
	15’ Seconds	25,350	39,208
	30’ Seconds	33,787	55,276
	45’ Seconds	37,544	67,275
	60’ Seconds	56,706	82,511
	OBITUARY ANNOUNCEMENT (AAA) ROS SPOTS
	DURATION	FM	TV
	15’ Seconds	3,445	6,526
	30’ Seconds	5,291	9,217
	45’ Seconds	7,761	11,921
	60’ Seconds	9,672	14,638
	FIXED TIME (FT) SPOTS – OBITURARY
	DURATION	FM	TV
	15’ Seconds	4,303	8,164
	30’ Seconds	6,617	11,518
	45’ Seconds	9,711	14,885
	60 Seconds	12,116	18,330

                                    

09	POLITICAL NEWS BREAK
	DURATION	FM	TV
	15’ Seconds	19,500	30,160
	30’ Seconds	25,990	42,520
	45’ Seconds	28,880	51,750
	60’ Seconds	43,620	63,470
10	OBITUARY ANNOUNCEMENT  (AAA) ROS SPOTS
	DURATION	FM	TV
	15’ Seconds	2,650	5,020
	30’ Seconds	4,070	7,090
	45’ Seconds	5,970	9,170
	60’ Seconds	7,440	11,260
	FIXED TIME (FT) SPOT
	DURATION	FM	TV
	15’ Seconds	3,310	6,280
	30’ Seconds	5,090	8,860
	45’ Seconds	7,470	11,450
	60 Seconds	9,320	14,100

                                                

	NEWS ADJANCENCIES (NA)
	DURATION	FM	TV
	15’ Seconds	5,161	9,802
	30’ Seconds	7,930	13,819
	45’ Seconds	11,622	17,875
	60’ Seconds	14,521	21,971
011	NEWS COMMENTARY
	DURATION	FM	TV
	Obituary/Chieftaincy	84,279
	Religious Organization	63,180
	Individual/Personality	63,180
	Business/Govt/Org.	126,636
	Political	157,950
	Editing Fee	4,000

                                                                      

12	CONGRATULATARY/CHIEFTAINCY ANNOUNCEMENT AAA (ROS) SPOT
	DURATION	FM	TV
	15’ Seconds	3,887	6,539
	30’ Seconds	5,954	17,537
	45’ Seconds	8,723	21,996
	60’ Seconds	10,803	26,351
	FIXED TIME (FT) SPOTS
	DURATION	FM	TV
	15’ Seconds	4,730	8,151
	30’ Seconds	7,449	21,931
	45’ Seconds	10,899.20	27,482.00
	60’ Seconds	13,520	32,942
	NEWS ADJANCENCY (NA) SPOTS
	DURATION	FM	TV
	15’ Seconds	5,798	9,802
	30’ Seconds	8,944	26,312
	45’ Seconds	13,091	32,981
	60 Seconds	16,224	39,546

              

13	CONGRATULATARY/CHIEFTAINCY NEWS BREAK
	DURATION	FM	TV
	15’ Seconds	11,778	25,064
	30’ Seconds	14,118	37,752
	45’ Seconds	15,275	50,466
	60’ Seconds	17,576	63,024
14	PRODUCTION COST
		FM	TV
	Jingle Production	15,500	60,750
	Copy Writing	2,700	5,400
	Editing Per Hour	10,800	13,500
	Dubbing Per Hour	6,750	8,990
	Voice On tape/hour	8,100	14,180
	Hire of Studio Per Hour	13,500	33,750

   

                                    

15	NUMBER OF SPORTS ALLOWED FOR SPONSORED PROGRAMMES
16	60 minutes programme (Not exceeding 9 minutes on spot commercials
	30 minutes programmes (not exceeding 5 minutes on sports commercials
	Sports sponsorship Rate for FM football N84,928 with eight minutes commercial spots.
17	Building of filler for Recording Companies: Not more than 60 minutes @ N126,650 30 Minutes or less @ N95,647.
18	Drama Production Tv N182,250
19	Back Drop TV
	One Exposure News/Programme N10,800

                                    

                                    

20	NEWLY WAKED RECORDS/FILMS USED AS FILLERS
	Television	24,320
	Radio	2,700
	Hype	15,500		25,000
	Drama Production	126,570
	SPONSORSHIP FOOTBALL
	60 Slots for 60 tapes	27,140
	8 Slots for 60 tapes	47,180
	Courtesy Call on DG	11,680
	Telephone 60 seconds	3,280
	Time Check (5 Secs to 15 Secs)	3,500
21	VOLUME DISCOUNT DATES ON AM/FM/TV/PER TOTAL PURCHASE
	NAIRA AMOUNT	TOTAL PURCHASE	PERCENTAG DISCOUNT
	50,000-250,000	“	5%
	250,000-350,000	“	8%
	350,000-450,000	“	9%
	450,000-550,000	“	11%
	550,000-650,000	“	12%
	650,000-750,000	“	15%
	750,000-850,000	“	19%
	850,000-950,000	“	21%
	1 Million and above	“	25%